Effort: "Dexter's Duplication Summer."
Agency: Beyond DDB, the integrated communications group of DDB Needham Worldwide, Chicago
Twist: To let kids know its popular weekly animated series "Dexter's Laboratory" will start appearing every weeknight as of June 15, Cartoon Network enlisted Discovery Zone play centers as the exclusive on-air sponsor of an eight-week promotion. Viewers can win Dexter-theme prizes every day, but one grand prize winner of a sweepstakes will get to have Dexter's lab duplicated in his own bedroom by Cartoon Network's designers. A giant, mobile vehicle duplicating Dexter's lab will rove the U.S. this summer promoting the new program schedule and the sweepstakes, giving away Dexter-related prizes to thousands of kids.
Vital statistics: The promotional tour will make 58 stops in 24 cities through Aug. 26. The grand prize includes new standard bedroom furniture plus a telescope, microscope, TV, VCR, PC with Internet access, cordless phone, fax machine and camcorder. Contest entry deadline is Aug. 7.
2015 is a banner year for moviegoing and cinema advertising. North American box office sales are well on the way to topping the $10.9 billion record set in 2013. Even so, some analysts question whether the silver screen can continue to deliver a golden opportunity for marketers who want to advertise at the movies. Here are seven top myths about moviegoing and why savvy marketers know to ignore them. Brought to you by NCM -- America’s Movie Network.Learn more