"We have long acknowledged that Cartoon Network's future is inextricably linked with the growth of the kids' market as a whole. We believe there is a genuine need for ongoing research of this nature about kids," says Ms. Chong. This second New GenerAsians survey will have a stronger focus on "kids' brand recall" as well as "kids and the Internet".
Results of the survey will be available on the Internet with "microscope" software to facilitate market comparisons.
Copyright January 2000, Crain Communications Inc.