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Cartoon Network to launch largest Asian kids survey; taps ACNielsen

Published on .

MANILA--Cartoon Network is to launch a major children's lifestyle survey in Asia to be called New GenerAsians, according to Celia Chong, senior VP-general manager of Turner Entertainment Networks Asia. Turnerhas commissioned ACNielsen to survey 7,500 children aged 7 to 18 in 29 cities across 14 countries.

"We have long acknowledged that Cartoon Network's future is inextricably linked with the growth of the kids' market as a whole. We believe there is a genuine need for ongoing research of this nature about kids," says Ms. Chong. This second New GenerAsians survey will have a stronger focus on "kids' brand recall" as well as "kids and the Internet".

Results of the survey will be available on the Internet with "microscope" software to facilitate market comparisons.

Copyright January 2000, Crain Communications Inc.

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