Cartoon network launches separate channel for Japan

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TOKYO -- Japan's first 24-hour animation network, Cartoon Network Japan, is being launched on September 1 by Turner Broadcasting System Asia Pacific, the Japanese trading conglomerate ITOCHU and Time Warner Entertainment Japan.

The channel will be in Japanese and will showcase Japanese and Western animation, including cartoons from Time Warner's animation library of more than 10,000 titles from Warner Bros., Hanna-Barbera and MGM.

This marks the first time a country- specific Cartoon Network has be created for the Asia Pacific region. Its entry to Japan signifies the worldwide cultural appeal of cartoons, says Betty Cohen, president of Cartoon Network Worldwide and TNT International. "While we maintain our one-of-a-kind personality both on-air and in off-channel events, we strive to adapt programming and promotions to the local tastes and customs of each region we reach," says Cohen. "The formation of specific country feeds, including this co-venture in Japan, is a natural evolution of our marketing philosophy."

Cartoon Network Japan will be delivered to subscribers through various direct-to- home and cable TV platforms in Japan including PerfecTV!. The service will be supported by advertising and subscription fees.

Copyright June 1997, Crain Communications Inc.

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