Seoul--TNT & The Cartoon Network, the pan-regional TV network owned by Turner Broadcasting, is hoping to launch a new sponsorship initiative in South Korea, said Daniel Stone, senior VP-sales at Turner Broadcasting System, speaking at the 35th IAA World Advertising Congress here on June 11.
TNT & The Cartoon Network reaches 10 million homes and hotel rooms in Asia. In South Korea, the network is in discussions to introduce its "kids block" concept. In Thailand, where The Cartoon Network Club is gaining more than 40% of children's daily viewing, the "This Kid's" programming block is hosted by local Thai talent and co-produced with a local Thai broadcaster.
In a recent initiative in Latin America, Kellogg has linked up with The Cartoon Network to create a sponsored two-hour children's programming block promoted heavily off-channel on Kellogg's cereal boxes. "The media program is supported by a local market Toon tour as well as a tie-in to a newly created regional cartoon network magazine," said Mr. Stone.