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CASIE, IAB agree on Web ad guidelines

Published on .

Two of the ad industry's most influential new-media groups this week will issue a landmark set of guidelines for creating Web advertising.

The Coalition for Advertising Supported Information & Entertainment and Internet Advertising Bureau will recommend marketers and publishers use nine specific banner ad sizes on the Web, according to a draft statement obtained by Advertising Age. More on this story

Copyright December 1996, Crain Communications Inc.

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