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CASIE, IAB meet on ad standards

Published on .

Two sides in the debate over Internet ad standards met face to face for the first time in New York on Friday. The ad industry's Coalition for Advertising Supported Information & Entertainment and the Internet Advertising Bureau, a group representing sellers of Internet ad space, had been pursuing the issue separately. CASIE earlier this month issued a proposal calling for set ad banner sizes and positions, which IAB said its members might not approve.

Copyright October 1996, Crain Communications Inc.

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