CASIE names top ads, Web sites

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Coalition for Advertising Supported Information & Entertainment, New York, named four winners of its 1998 Casie awards for interactive ads and Web sites. Interactive product ads: Procter & Gamble Co. and agency Blue Marble ACG for Scope. Interactive service ads: John Hancock Variable Life Insurance Co. and agencies Modem Media and Poppe Tyson. Packaged goods Web sites: Avon Products and agency Think New Ideas. Corporate Web site: Dell Computer Corp. and agency Grey Interactive. Casie is jointly sponsored by the American Association of Advertising Agencies and Association of the National Advertisers.

Copyright October 1998, Crain Communications Inc.

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