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CASIE releases interactive publication

Published on .

The Coalition for Advertising Supported Information & Entertainment has released the CASIE Compendium of Interactive Media Research Studies, Volume IV, which provides summaries of about 100 interactive media research studies. The summaries include data on consumer online usage, advertising awareness, purchasing behavior and media measurement. The publication costs $20. For information, call (212) 455-8025.

Copyright September 1997, Crain Communications Inc.

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