Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

CASIE specifies web ad measures

Published on .

Coalition for Advertising Supported Information and Entertainment endorsed measuring ads at the ad display level and not at the page request level, and measuring cached ads in the just- released third edition of its Guiding Principles of Interactive Media Measurement. It is the first time CASIE has identified specific performanace variables that should be measured.

Copyright June 1998, Crain Communications Inc.

Most Popular
In this article: