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Casino ads lure MTV crowd

Published on .

To draw a younger audience, Stratosphere & Casino in Las Vegas is using MTV personality Kari Wuhrer, host of "Remote Control," for a 30-second spot featuring The Big Shot, a slingshot-style ride on the roof of its 1,149-foot-high tower. Themed "Are you up for some fun," the campaign includes television, radio and print. Agency is CBO Communications, Las Vegas and Los Angeles.

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