CASINO NARROWS SEARCH FOR AGENCY FOR $20 MILLION ACCOUNT

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Mohegan Sun on March 14 narrowed the search for an agency to handle its $20 million casino account. Cliff Freeman & Partners, Omnicom Group's Merkley Newman Harty, both New York, and Interpublic Group of Cos.' Deutsch, Boston and New York, were tapped. Incumbent Mintz & Hoke, Avon, Conn., got a bye to the final round. Eliminated were Holland Mark, Boston, and Margeotes Fertitta & Partners, New York. A decision should come in early April. Pile & Company, Boston, is the consultant for the Uncasville, Conn., casino.

Copyright March 2001, Crain Communications Inc.

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