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Casino, Pepsi tie in

Published on .

Hollywood Casino Corp. and Pepsi-Cola Co. announced a five-year marketing alliance that will include retail promotions, merchandising and joint entertainment marketing ventures. Pepsi-Cola will be the official soft drink of all Hollywood Casino entertainment and gaming properties. Among the first promotions, to begin this summer, is a Sands/Atlantic City "Crazy For You" promotion, a $40 discount offer featured regionally on Pepsi 12-packs and 24-packs.

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