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Casino to roll out online shopping in Paris

Published on .

PARIS--Buoyed by the success of an experiment with on-line groceryshopping in the central French city of Lyon, national retailer Casino has announced plans to roll out a Web-based shopping service in Paris during 2000.

The Lyon tests, begun in late-1998, prooved so successful that Casino is now aggressively marketing the on-line grocery service (www.C-mesCourses.fr) as part of its outdoor advertising campaign across the Lyon area, home to more than three million people.

A campaign handled by Nouvelle Route, Lyon, features a loaded grocery cart on top of a computer mouse and the slogan, "Click and it's delivered!".

The ads encourage consumers to "do your shopping on the Internet" and feature prominent placement of the on-line grocer's address.

Casino plans to launch its Paris experiment under the same strategy as that used in Lyon, offering a wide number of products -- about 4,000 items, principally food -- and centralized delivery from a few centrally-located stores.

Delivery costs range from $5 to $8, depending on the time of day and location, and Casino offers free delivery to volume customers -- those whose bill tops $150.

Based on existing results of home-delivery services, Casino estimates that its on-line grocery venture could register annual sales topping $150million in the Paris area within three years.

Copyright December 1999, Crain Communications Inc.

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