×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Castrol to modify ads

Published on .

Castrol North America, Wayne, N.J., voluntarily agreed to discontinue ad claims of superior engine protection and "unique molecular bonding'' for its Syntec motor oil, said the National Advertising Division of the Council of Better Business Bureaus, New York. NAD found Castrol's ad claims weren't substantiated. Competitor Mobil Corp., Fairfax, Va., had filed the complaint. NAD said Hampel Stefanides, New York, is agency of record. Paul Waterman, marketing director at Castrol, declined comment.

Copyright April 1999, Crain Communications Inc.

Most Popular
In this article: