GETTING CASUAL

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Farah USA will break a campaign in November for its new Friday Wear casual clothing line. GSD&M, Austin, Texas, created the ads, which will run in magazines and USA Today. As part of a deal with The New Yorker, ads will also run on the Sony Jumbotron in Times Square every Friday of the fall campaign. In addition, radio is planned for the $2 million fall effort.
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