Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Although J.C. Penney Co. is moving to promote its catalog on its Website, 96% of companies-up from 81% last year-are actively promoting their Website throughout their catalog. This chart shows reveals different methods
Most Popular
In this article: