Catalog sales on the rise

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Catalog sales are expected to total more than $87 billion in 1998, a 7.7% increase over 1997 sales, it was announced today at the Direct Marketing Association's Catalog conference in Boston, based on a study conducted by WEFA Group for DMA. In addition, DMA estimated almost $11 billion will be spent this year on catalog advertising.

Direct marketing mergers and acquisitions grew 99% in the first quarter of 1998 over the same period in 1997, according to a study by Gruppo, Levey & Capell, New York, an investment banking firm that specializes in direct marketing.

Copyright June 1998, Crain Communications Inc.

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