WILL CATS PAUSE FOR TV SPOT?

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M&C Saatchi, London, says research indicated 60% of cats would respond to what the agency claims is the first TV commercial created specifically for felines. The 40-second spot for Mars' Whiskas cat food captures sights and sounds designed to appeal to cats, like dangling toys, mice, squeaky noises-and Whiskas' new single-serving pack. A 10-second teaser alerted pet owners to station their kitties in front of the TV screen. M&C Saatchi estimated 7 million
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