Ms. Cavanagh, a magazine industry veteran, is known for crafting high-profile marketing programs such as Self's pink-ribbon campaign sup- porting breast cancer awareness. She's leaving Men's Health-a rival to Wenner's Men's Journal-where she was associate publisher-marketing for the past four years.
In moving to Wenner, she joins a company that has seen two high-profile exits this year-VP-Group Publisher Dana Fields in August and VP-Corporate Communications Linn Tanzman last spring.
ABUZZ OVER SEARCH
In recent weeks, the magazine industry has been abuzz about the company's search for a new group publisher. But that position will not be filled; instead, the publishers of Rolling Stone, Us and Men's Journal will have more responsibility for their respective titles.
Kent Brownridge, Wenner senior VP-general manager, said he contacted Ms. Cavanagh after hearing enthusiastic recommendations from his publishers.
"When I found out she was interested, I created a job for her level of expertise, which is something we can do because we are a small company," said Mr. Brownridge. "Big companies have enough advantages. This is one we have, so I used it."
Ms. Cavanagh said she was drawn to the job because it gives her a chance to build programs that work for advertisers and raise the profile of the titles.
"The fact that dramatic changes have taken place corporately means that they are rethinking how to approach these kinds of programs," Ms. Cavanagh said. "Kent is really committed to supporting a more aggressive approach to building brands and partnerships with advertisers."