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CBC cuts staff, adds ad time

Published on .

The CBC, Canada's public broadcasting network, will cut 2,100 jobs from its 7,700-person workforce by next March to reduce its annual operating budget. The cutbacks will mostly affect regional coverage, as well as shortening the broadcast day, with late-night entertainment only screening one night a week rather than six.

In addition, CBC will start selling advertising in previously commercial-free programming, including national news shows. The additional ad revenue is expected to make up for lost funds from selling ads on U.S. programming, which the CBC has eliminated in prime time and will eventually eliminate from daytime. The 27% reduction in staff is in response to the federal government's $260 million cutback in its annual grant of $815 million.

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