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CBC to pare ad time

Published on .

The Canadian Broadcasting Corp., Toronto, unveiled a major "transformation plan'' for its English-language TV service that includes cutting ad time. Sweeping changes at Canada's national public broadcaster include expanding ad-free programming and reducing "commercial presence and clutter.'' Cost-cutting moves also are planned at the financially ailing broadcaster. CBC said it wants to better position itself as a public service broadcaster. The changes are expected to go into effect in October.

Copyright May 2000, Crain Communications Inc.

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