The Canadian Broadcasting Corp., Toronto, unveiled a major "transformation plan'' for its English-language TV service that includes cutting ad time. Sweeping changes at Canada's national public broadcaster include expanding ad-free programming and reducing "commercial presence and clutter.'' Cost-cutting moves also are planned at the financially ailing broadcaster. CBC said it wants to better position itself as a public service broadcaster. The changes are expected to go into effect in October.
Copyright May 2000, Crain Communications Inc.