Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

CBOE ads tout Dow options

Published on .

The Chicago Board Options Exchange on Oct. 6 will break a $6 million print, TV and direct mail campaign celebrating its exclusive license to start trading options on the Dow Jones Industrial Average that day. The campaign, from Jack Levy Associates, Chicago, will educate investors on how they buy or sell options on the Dow.

Copyright October 1997, Crain Communications Inc.

Most Popular
In this article: