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CBOE ads tout Dow options

Published on .

The Chicago Board Options Exchange on Oct. 6 will break a $6 million print, TV and direct mail campaign celebrating its exclusive license to start trading options on the Dow Jones Industrial Average that day. The campaign, from Jack Levy Associates, Chicago, will educate investors on how they buy or sell options on the Dow.

Copyright October 1997, Crain Communications Inc.

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