Mr. Lund conceded that CBS doesn't yet have all the answers to the questions concerning its future, but that its primary near-term focus is on rebuilding its core prime-time schedule with an emphasis on younger demographics and a focus on building strong lead-ins to affiliates' late news programs.
Mr. Lund also addressed the unceremonious firing of former evening news co-anchor Connie Chung, noting that it was a business decision to end what he termed an experiment.
"The decision to put her in that co-anchor spot two years ago was a business decision. The decision to return to a single anchor was a business decision," he said.
At an impromptu meeting on Wednesday with CBS affiliates, Chairman-CEO Laurence Tisch side-stepped the persistent question about a CBS sale or merger and called on the affiliates to support Mr. Lund in his efforts to rebuild the network.
On Friday, affiliates will get an overview of CBS' 1995-96 marketing and promotion initiatives. The network is expected to unveil a series of new localized affiliate versions of its network Eye On The Web Internet site.