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CBS dot-com narrows review to TBWA, FCB

Published on .

CBS MarketWatch.com, San Francisco, narrowed the review for its $20 million account to TBWA/Chiat/Day and FCB Worldwide, said executives involved in the search. Other contenders in the pitch included BBDO Worldwide, which had a conflict with the Financial Times online account just acquired by its New York office, and Grant, Scott & Hurley. The Playa del Rey, Calif., office of TBWA/Chiat/Day handles ABC-TV's national branding effort. SF Interactive, San Francisco, currently handles online advertising for CBS MarketWatch.com, and MediaSmith handles media buying and planning.

Copyright November 1999, Crain Communications Inc.

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