Pathfinder, Time Warner's site on the World Wide Web, is offering online shopping services with the addition of Catalog 1, a joint venture of Time Warner Entertainment and Spiegel. Participating catalogers include Spiegel, Sharper Image and Eddie Bauer. Ordering is available by phone pending better online transaction security. Pathfinder (http://pathfinder.com) added Bell Atlantic Corp. and Ameritech Corp. as charter advertisers, joining AT&T and Saturn Corp.
The National Hockey League this month will launch a World Wide Web site providing team standings, player stats, chat rooms, schedules and NHL business news. Churchill Downs, meanwhile, opened a home page just in time for the May 6 running of the Kentucky Derby. The site (http://www.win.net/derby) offers Derby history, track information and trivia contests.
Time Warner will become a 10% equity partner in Interactive Digital Solutions, Stamford, Conn., a joint venture of Silicon Graphics and AT&T Network Systems that provides multimedia software for interactive services.... A consortium of digital magazines and ad agencies led by multimedia developer 2-Lane Media, Los Angeles, is backing an ad production standard for CD-ROMs.... Crane Media Sales, a New York-based ad sales representative, formed CyberSalesOne, a division to represent sites on the World Wide Web..... Bob "Perlie" Perlstein was named divisional exec VP-program concepts and media-related interactive technologies at SFM Media, New York, from divisional exec VP-network negotiations (see related story on Page 26).... Your Choice TV will soon be available nationally, the result of an agreement with Tele-Communications Inc. to transmit the TV-on-demand company's programming.