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Jeff Sagansky was named president-CEO, Paxson Communications. Mr. Sagansky, a former president of CBS Entertainment, most recently was co-president of Sony Pictures Entertainment. Paxson is launching a new TV network, Pax Net, on Aug. 31.

Sunbeam looking to consolidate work

Sunbeam Corp. is conducting a review to consolidate its advertising account, including Sunbeam's household appliance business and its recent acquisitions of Coleman Co. outdoor products, First Alert alarms and Signature Brands, marketer of Mr. Coffee coffeemakers. In a filing with the U.S. Securities & Exchange Commission, Sunbeam reported it wants to consolidate with one global agency "to maximize the effectiveness of its $160 million in current annual marketing support spending . . . and will immediately solicit proposals." Sunbeam's $17 million account is currently with Ogilvy & Mather, Chicago, which was a finalist in the June 1997 review when First Alert moved its $4 million to $5 million account to Carmichael Lynch, Minneapolis. Coleman last September shifted its estimated $5 million account from Martin/

Williams, Minneapolis, to Tarlow Advertising, New York; Signature in November split with Meldrum & Fewsmith, Cleveland, farming out project work to agencies.

Shmuger replacing key Universal duo

Universal Pictures has hired Marc Shmuger as its new president of marketing. He replaces Buffy Shutt and Kathy Jones, exec VPs who resigned last month. Mr. Shmuger, 39, had been a producer at Sony Corp. since 1996. A veteran movie marketing executive, Mr. Shmuger's most recent job was exec VP-worldwide marketing at Sony's Columbia TriStar Motion Pictures.

Ammirati hopes to gain from Ameritech buy

Ameritech Corp. lead creative agency Ammirati Puris Lintas, Chicago, said it is looking for opportunities in the acquisition plan that would make Ameritech part of SBC Communications. "I would hope that [the merger] would give us the opportunity to expand our relationship with Ameritech," said Ammirati Chicago President-CEO Brad Brinegar. Cliff Freeman & Partners, New York, handles Ameritech's paging and cellular business. Carat ICG, Chicago, handles media on the $100 million-plus account.

`Kiplinger's' trying `USA Weekend' section

Kiplinger's Personal Finance is teaming with USA Weekend to co-produce an 8-to-12-page personal finance section to run in the Sept. 20 issue of USA Weekend. "If you look at reader profiles of all personal finance magazines, it's heavily male. If we are looking to expand our audience, where would we find an intelligent affluent audience? Clearly an untapped resource is women. One of the things we hope the USA Weekend project will do is expose us to more women," said Ted Miller, editor of Kiplinger's.

Newspaper rates 89% higher for national buys

Newspaper rates for national advertisers were on average 89% more than retail or local advertiser rates, according to the latest "Newspaper Rate Differentials" report released by American Association of Advertising Agencies. The biennial study compares national and local ad rates of 426 Audit Bureau of Circulations-audited daily newspapers.

Valvoline breaking $10 million SynPower ads

Valvoline Co. launched a $10 million campaign last week for its SynPower Performance auto chemical products with animated TV spots on broadcast and cable network TV. Lois/EJL, Chicago, handles. Spot radio and local print support.

N.Y. delays tobacco ad ban rules

New York City agreed to delay enforcement of new restrictions on tobacco advertising for 90 days while the U.S. District Court hears First Amendment challenges raised by advertising and retailing groups. New York's ordinance is the most sweeping ban on tobacco ads in the country, banning most tobacco ads.

Microsoft delays Windows 98 arrival

Microsoft Corp. has postponed from May 15 to today the shipment of Windows 98 to PC makers so it can continue discussions with the U.S. Justice Department and state attorneys general over its intent to bundle the Internet Explorer browser with the operating system. Microsoft, which noted it's been in talks with regulators for more than a week, said it's still on track to release the product to consumers June 25.

Imitrex's $37 million business to Wilson

Glaxo Wellcome moved traditional and new-media planning for its $37 million Imitrex direct-to-consumer prescription migraine drug account to Wilson Media Group from Klemtner Advertising, both New York.

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