Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

CBS to kick off KidShow Online

Published on .

I. Hoffmann & Associates, Toronto, has struck a deal with CBS Corp. to create CBS KidShow Online to debut on Oct. 3 along with CBS' new fall Saturday morning kids show line-up. The new Web site will use characters from both I. Hoffman's award-winning nikolai.com site and CBS' Kidshow TV programming at www.cbs.com or www.cbs.nikolai.com. The deal comes with an agreement for at least four TV spots promoting KidShow Online during every Saturday run, as well as extra spots for nikolai.com's own promotion.

Copyright September 1998, Crain Communications Inc.

Most Popular
In this article: