CBS to kick off KidShow Online

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I. Hoffmann & Associates, Toronto, has struck a deal with CBS Corp. to create CBS KidShow Online to debut on Oct. 3 along with CBS' new fall Saturday morning kids show line-up. The new Web site will use characters from both I. Hoffman's award-winning nikolai.com site and CBS' Kidshow TV programming at www.cbs.com or www.cbs.nikolai.com. The deal comes with an agreement for at least four TV spots promoting KidShow Online during every Saturday run, as well as extra spots for nikolai.com's own promotion.

Copyright September 1998, Crain Communications Inc.

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