CBS links to American Air, Target

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CBS, New York, said American Airlines and Target Stores will be its marketing partners for its fall season launch. Target will distribute free "CBS Sneak Peek" videos; American will show in-flight clips of new CBS shows as well as give away 1 million frequent flyer miles in a watch-and-win promo. Separately, CBS will market its new National Football League package with pro- mos tagged "The NFL on CBS...The way it should be!" The network also added eight new spots in its CBS brand image campaign. CBS agencies are Lowe & Partners/SMS, New York, and Air Creative Group, Los Angeles.

Copyright June 1998, Crain Communications Inc.

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