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CBS MarketWatch kicks off N.Y. ad campaign

Published on .

Financial site CBS MarketWatch broke an ad campaign in New York created by Headlands Communications, Mill Valley, Calif. The campaign, which runs on telephone kiosks, plies investors' fears with a exaggerated headlines of things that could happen and the campaign theme ``Keep an eye on your money. Because anything can happen.''

Copyright March 1998, Crain Communications Inc.

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