CBS MarketWatch, VH1 team

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Viacom properties CBS MarketWatch.com, VH1 and VH1.com created several cross-promotional and content opportunities that place elements of each site on the other. VH1 at Work Radio will feature morning and afternoon market updates from CBSMarketWatch.com, along with a song of the day related to stock market activity; CBSMarketWatch.com will feature a banner and text link that link to the co-branded VH1 at Work player page; VH1.com-VH1 at Work Site will feature a customized Dow Jones Industrial Average Chart from CBSMarketWatch.com, as well as a Quick Quote interactive chart service that enables users to enter a stock symbol or keyword and then view a quote and small, non-interactive stock chart.

Copyright November 2000, Crain Communications Inc.

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