CBS, NBC, FOX EMERGE AS SWEEPS WINNERS

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CBS, Fox and NBC were the winners in the February sweeps period -- while ABC was the clear loser. CBS scored big on the back of its reborn Thursday night with Survivor and drama CSI: Crime Scene Investigation. CBS earned an overall-households rating victory with a 9.3, up 2% from last year, as well as improving 10% in the key adults 18-49 demographics, the most prized audience group for advertisers. NBC maintained the top spot for adults 18-49, with a 5.4. But its numbers were down 4% vs. a year ago. Fox was in second place with a 5.2 adults 18-49 number up 8% vs. a year ago. ABC's adults 18-49 numbers fell a big 27% to a 4.4.

Copyright March 2001, Crain Communications Inc.

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