Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

CBS, Fox and NBC were the winners in the February sweeps period -- while ABC was the clear loser. CBS scored big on the back of its reborn Thursday night with Survivor and drama CSI: Crime Scene Investigation. CBS earned an overall-households rating victory with a 9.3, up 2% from last year, as well as improving 10% in the key adults 18-49 demographics, the most prized audience group for advertisers. NBC maintained the top spot for adults 18-49, with a 5.4. But its numbers were down 4% vs. a year ago. Fox was in second place with a 5.2 adults 18-49 number up 8% vs. a year ago. ABC's adults 18-49 numbers fell a big 27% to a 4.4.

Copyright March 2001, Crain Communications Inc.

Most Popular
In this article: