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CBS, NBC share first Super Bowl

Published on .

Pete Rozelle, National Football League commissioner, announced this month in 1966 that TV coverage of the first pro football Super Bowl would be given to both CBS and NBC network TV stations.

The announcement both networks would share coverage climaxed six months of negotiations between the football promoters and the networks.

To share coverage, CBS and NBC each paid $1 million, getting the same video, but different audio coverage.

As part of the agreement, CBS got exclusive coverage of the 1967 and 1969 palyoffs, while NBC got the exclusive rights to the 1968 playoffs.

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