CBS turned down People for the Ethical Treatment of Animals from buying ad time in next January's Super Bowl, the animal rights group said. PETA executives said CBS told them it didn't take "advocacy ads." PETA representative Lisa Lange, disputed the point, saying CBS does air ads produced for or by other nonprofit organizations such as the American Cancer Society. The commercial was to have featured "singing cows" - real cows intoning, via computer animation: "Our sweet back sides would like to stay together. We don't want to be your leather." PETA said it planned to pay $2.5 million for the 30-second commercial. CBS executives didn't return phone calls by press time.
Copyright December 2000, Crain Communications Inc.