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CBS REFUSES REQUEST TO DROP GOLF TOURNAMENT

Club to Broadcast 2003 Event Commercial-Free

By Published on .

NEW YORK (AdAge.com) -- Viacom's CBS will televise the 2003 Masters golf tournament, denying a request from a women's group to cancel the coverage in response to host August National Golf Club's all-male membership.

The network released a letter from CBS Sports President Sean McManus to Martha Burk, president of the National Council of Women's Organizations, in which he said he appreciated Ms. Burk's stance, but "CBS will cover the Masters as it has done for the past 46 years. To not do so would be a disservice to fans of this major championship."

The NCWO has called on Augusta National to admit women as members and threatened a sponsor boycott. That prompted club president William "Hootie" Johnson to dismiss Masters sponsors Coca-Cola Co., IBM Corp. and Citigroup and to televise the 2003 tournament commercial-free.

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