CBS' SANTA CLAUSE: USE SNYDER DISC, BUY SOME ADS; IBM PLAYS OFF THE 'NET; HOME BETTING IS AT THE STARTING GATE; BURNETT ADDS TO ITS INTERACTIVE GROUP; OTHER NEWS:

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CBS this week distributes an interactive stocking stuffer to advertisers and agency media executives: a computer disc introducing "Late Late Show With Tom Snyder." The disc, to be sent to about 6,000 executives, features a festive CBS screen saver, an interactive CBS retail store brochure and ordering form and information about Mr. Snyder, whose show starts Jan. 9. CBS also plans an online tie-in with Prodigy.

Big Blue will offer Internet consulting services starting in the first quarter for marketers wanting to get onto the 'net. Services through the IBM Global Network in Armonk, N.Y., will include designing home pages for the World Wide Web, handling billing and running a network.

Maryland Jockey Club plans a monthlong technical test of TV betting with 25 Baltimore-area households starting in January. The Laurel, Md.-based company, owner of the Laurel and Pimlico racetracks, has signed ODS Technologies to provide software that offers wagering through interactive, on-screen menu displays. Separately, IWN, a Tucson, Ariz.-based interactive gaming company, plans to test a home computer-based wagering system next year.

Leo Burnett Co., Chicago, added new staffers to its interactive marketing group, bringing the total to 16 people. Doug Ryan, VP-account director, now will work full-time with the group. Colin Costello, 25, joins Burnett as client service associate; he just completed a masters' thesis on interactive marketing at the University of Oklahoma. Burnett also named five VPs as the interactive marketing group's links to various departments: Group Research Director Jana O'Brien; Creative Director Jeff Millman; Media Director Karen Jacobs; database marketing Associate Director Tim Bergin; and Director of Print Production Dick Pittman.

Prodigy Services Co. laid off about 100 employees, or 15% of its workforce, as part of a restructuring based on the adoption of Internet content standards. ... MNI Interactive, San Francisco, developer of interactive music previewing and shopping service MusicNet, hired Hal Riney & Partners, San Francisco, as first agency of record. Billings weren't disclosed. ... John Nardone was named director of consumer products at Modem Media, Westport, Conn., from senior product manager at PepsiCo, New York.

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