CBS nearly sells out Super Bowl ad inventory

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CBS is closing in on selling out its advertising inventory in this month's Super Bowl with fewer than 10 30-second units to sell, according to advertising executives. Only two dot-com advertisers have bought commercial in-game inventory so far - and - vs. some 17 companies last year. For and , this is the third year in a row in buying commercials in the big football event, which will take place Jan. 28. Another dot-com, The E-Trade Group, is sponsoring the half-time show. Last year, the company also sponsored the half-time show and bought in-game ad spots. CBS has said it is inking deals at an average $2.5 million for a 30-second commercial. But media executives believe the network's prices are somewhat lower, given the weakening advertising market.

Copyright December 2000, Crain Communications Inc.

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