Cross-media sales unit CBS Plus, New York, said it signed its first official deal, a ``multimillion-dollar'' 1999 partnership with Taylor Made Golf. Under the agreement, Taylor Made will advertise across five CBS divisions: the CBS Television Network, the CBS Television Stations Division, CBS/Infinity Radio, CBS-owned outdoor ad unit TDI and on three of CBS' Web sites--CBS SportsLine, CBS MarketWatch and CBS.com. CBS and Taylor Made said the agreement marks the first time Taylor Made has used radio and outdoor. Taylor Made is a unit of Adidas Salomon. Bozell Worldwide, Costa Mesa, Calif., handles Taylor Made.
Copyright December 1998, Crain Communications Inc.