CBS Corp. now says it is just one spot short of selling out its :30 spots for Super Bowl XXXV, airing on Jan. 28. It has sold 59 of 60 open slots. Confirmed advertisers include Johnson & Johnson and Invesco Funds Group. Additional confirmed advertisers include Johnson & Johnson and Merck & Co.'s Pepcid Complete, Mastercard (which previously bought a :30 spot), Invesco Funds Group, Dr Pepper/Seven Up and IBM. CBS plans to hold the spot through the weekend for a last-minute advertiser.
Copyright January 2001, Crain Communications Inc.