With two days left in the November TV sweeps, it appears CBS has an insurmountable lead in household ratings. It marks the first sweeps victory for CBS since November 1994. However, in the key 18-to-49-year-old demographic favored by most advertisers, NBC will be No. 1. During prime time, Fox Broadcasting will be No. 2 in that marketer-coveted category, and No.1 in teens and adults 18-to-34.
Copyright November 1997, Crain Communications Inc.