×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

CBS Telenoticias to co-produce news show with Bloomberg

Published on .

MIAMI - CBS Telenoticias is to develop and produce a TV news program with Bloomberg LP to try to bolster its business news output.

"Noticiero Financiero" (Financial News) is due to launch in July as a half-hour show that will air Monday through Friday. Bloomberg reporters and CBS Telenoticias will both present daily business news, world stock market indexes and reports from the New York Stock Exchange.

The program will also have an on-screen band with stock market information designed specifically for the region.

Michael Bloomberg, founder and executive president of Bloom- berg LP, said: "This effort represents an important opportunity for Bloomberg and its expansion strategy in the Spanish-speak- ing markets in the region."

CBS Telenoticias is a pan-regional news channel that broad- casts 24-hours a day in both Spanish and Portuguese through- out the Americas. The news network also produces two daily U.S. news shows in Spanish for Hispanic network Telemundo.

Bloomberg distributes financial and business news and information via its own desktop terminals in addition to an electronic news service, radio and TV.

Copyright June 1999, Crain Communications Inc.

In this article:
Most Popular