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CBS, 'Time' in joint project

Published on .

Time and CBS News are producing an end-of-the-century project, "People of the Century: The Time 100." It consists of six special issues of Time (three each in 1998 and 1999) and six hour-long primetime specials, produced by CBS News to coincide with publication of the Time issues. The final show and issue will be dedicated to the man or woman of the century. For the TV specials, Time and CBS are selling category exclusivities to four advertisers. Those advertisers get preferred positions in the Time special issues, but not exclusivity. Time and CBS are also jointly producing an ad-suppoprted Web site for the project. The first Time issue and CBS special is slated for next March.

Copyright June 1997, Crain Communications Inc.

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