and CBS News are producing an end-of-the-century project, "People of the Century: The Time
100." It consists of six special issues of Time
(three each in 1998 and 1999) and six hour-long primetime specials, produced by CBS News to coincide with publication of the Time
issues. The final show and issue will be dedicated to the man or woman of the century. For the TV specials, Time
and CBS are selling category exclusivities to four advertisers. Those advertisers get preferred positions in the Time
special issues, but not exclusivity. Time
and CBS are also jointly producing an ad-suppoprted Web site for the project. The first Time
issue and CBS special is slated for next March.
Copyright June 1997, Crain Communications Inc.