CDC AD CAMPAIGN GETS ONE-YEAR LIMIT

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(April 9, 2001) -- The government giveth and the government taketh away in terms of ad campaigns.

Just days after the Centers for Disease Control in Atlanta began seeking proposals from ad agencies for an integrated $125 million annual ad campaign/public relations effort that targets children's obesity, Health and Human Services Secretary Tommy Thompson announced the program would end after one year. The center was offering a contract for up to five years, though it only has money for a one-year campaign. For more, see full story.-- Ira Teinowitz

Copyright April 2001, Crain Communications Inc.

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