CDC REQUESTS PROPOSALS FOR ITS HEALTHY LIFESTYLE CAMPAIGN

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(April 10, 2001) -- The Centers for Disease Control today asked for proposals from agencies experienced in dealing with minorities to handle the advertising and public relations for its campaign aimed at getting tweens into a health lifestyle.

The move come a day after Health and Human Services Secretary Tommy Thompson said he didn't plan to continue the campaign after its first year because the department had better use for the money. (See related feature story.)

Today's request doesn't say how much of the $125 million Congress provided for this year would be spent on minorities, or how much would be spent on measured media itself. Some ad agency sources suggest that about half the money will go for media, with about $10 million of that used to target minorities.

The request for proposals says two minority contracts will be awarded, but doesn't specifically say how they will be split. Despite Mr. Thompson's comments, the proposal offers a one-year contract that can be renewed for four more years. -- Ira Teinowitz

Copyright April 2001, Crain Communications Inc.

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