The U.S. Centers for Disease Control & Prevention endorsed a major anti-tobacco advertising campaign and suggested it may have to be much larger than the $300 million effort due this fall from the American Legacy Foundation. In a report released today at a tobacco conference in Florida, CDC suggested that from $268 million to $803 million a year should be spent on the advertising effort. A major portion of the money would be spent on advertising, though some of the money would go for publicity programs and promotion. The American Legacy Foundation was formed by state attorneys general as part of the tobacco industry's settlement of state tobacco liability suits. It gets $300 million a year from tobacco companies and is expected to spend from $150 million to $225 million annually on anti-tobacco ads. Today's report on "best practices'' for comprehensive tobacco control programs is aimed at state and federal policy makers and it also includes recommendations for school programs, cessation programs and better law enforcement.
Copyright August 1999, Crain Communications Inc.