CDnow on May 18 begins celebrating the grand opening of its new store www.cdnow.com, which combines CDnow
with recently merged N2K Music Boulevard to offer 500,000 music products for sale. To celebrate the new store, CDnow is offering free shipping for two weeks, as well as up to 30% off all merchandise. The site's combined 2 million customer base will get an advanced e-mail alert about the promotion.TV, print and radio ads are part of a $6 million campaign from Hampel Stefanides, New York, launching May 24. Web ads from Organic Media, New York, will run on portal sites, including Excite, Lycos and Yahoo!.
Copyright May 1999, Crain Communications Inc.