CDnow signs $22.5 million deal with MTV

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CDnow signed a three-year deal with MTV Networks, a division of Viacom. The integrated marketing and content alliance includes event sponsorships, online and on-air advertising, online music retailing, and online content and co-promotions. CDnow will be the exclusive online music retailer of the 1998 MTV Video Music Awards. CDnow will pay MTV Networks $22.5 million in cash and stock over the term of the deal.

Copyright May 1998, Crain Communications Inc.

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