signed a three-year deal with MTV Networks, a division of Viacom. The integrated marketing and content alliance includes event sponsorships, online and on-air advertising, online music retailing, and online content and co-promotions. CDnow will be the exclusive online music retailer of the 1998 MTV Video Music Awards. CDnow will pay MTV Networks $22.5 million in cash and stock over the term of the deal.
Copyright May 1998, Crain Communications Inc.