CDW launches TV, print ads

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CDW Computer Centers, Vernon Hills, Ill., launched the latest phase of its corporate branding campaign via Donino, White & Partners, Atlanta, a $4 million to $5 million effort including cable TV and business print. Six new TV spots take a humorous approach and expand CDW's typical CIO professional target to include information technology managers and small business owners looking for PC hardware solutions and services.

Copyright August 1999, Crain Communications Inc.

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