M&M/Mars, Hackettstown, N.J., this fall will combine eight of its chocolate brands into gift boxes that will carry a new Celebrations banner. The Celebrations brand, 9.5-ounce boxes filled with 34 twist-wrapped versions of Snickers, Milky Way and Twix among other brands, is intended to offer younger consumers an alternative to traditional boxed chocolates for gift-giving. Heavy ad support for Celebrations will launch during the holiday season via BBDO
Worldwide, New York.
Copyright June 2000, Crain Communications Inc.