Each of the ads inject some humor by including five seconds of mistakes made during filming. The ads were created by Lowe Loducca, Sao Paulo.
The launch campaign includes TV, cinema, radio, double-page print ads and outdoor boards in Sao Paulo and Rio de Janeiro.
AOL is also offering Brazilian consumers 250 hours of free access to the Web via a CD inserted in major newspapers.
Copyright November 1999, Crain Communications Inc.