Celebrity Cruises docks its $40 mil acc't at WestWayne

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Royal Caribbean Cruises, Miami, moved its estimated $30 million to $40 million Celebrity Cruises account at WestWayne, Miami and Tampa, Fla. Saatchi & Saatchi, New York, previously handled. The assignment includes U.S. and Canadian advertising, plus direct marketing. The move brings expanded duties to WestWayne, which handled collateral and some Web site duties, including a site redesign, for the premium cruise line.

Copyright September 2000, Crain Communications Inc.

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